Telegram has become one of the very dynamic platforms for digital communication and community engagement. With over 900 million monthly active users, it is also a growing hub for marketers and brands seeking a privacy-respecting, high-engagement advertising solution. If you want to market your brand, product, or intend to Telegram’s vast member list, here’s all that you should know about how you can telegram sponsored messages.
🔹 Types of Advertising on Telegram
There are two main methods to advertise on Telegram:
Official Telegram Sponsored Messages
Unofficial (organic) promotions through influencer partnerships, channels, and bots
✅ 1. Buying Official Telegram Sponsored Messages
Telegram's official advertising system — called Sponsored Messages — allows you to publish short ads in large public channels (1,000+ subscribers). These ads are:
Text-only
Displayed towards the bottom of channel posts
Contextual (according to channel topic)
Shown to everyone users with the channel
Not according to personal data or user profiling
🔸 How to Purchase Sponsored Messages
To buy official ads:
Step 1: Visit the Telegram Ad Platform
Go to the official Telegram Ads portal:
👉 promote.telegram.org
Step 2: Create an Account
Log in making use of your Telegram account.
Accept the platform’s ad guidelines and terms.
Step 3: Fund Your Account
Add funds using accepted payment methods (including crypto in most regions).
Minimum deposit may vary determined by location and campaign goals.
Step 4: Create Your Campaign
Choose your target language and channel topics.
Write your ad text (usually 160 characters max).
Define a click-through link (if applicable).
Step 5: Set Budget and Schedule
Choose your bid amount (cost per 1,000 impressions – CPM).
Set campaign start/end dates and daily limits.
Step 6: Submit for Review
Telegram will review of your ad.
Once approved, it goes live in relevant public channels.
🔸 Key Notes:
Telegram will not allow ads in private groups or personal chats.
Ads will not likely appear for Telegram Premium users.
All ads are at the mercy of content policies.
✅ 2. Buying Ads Through Channel Partnerships
Outside in the official system, Telegram advertising is possible through partnerships with channel owners and influencers. This is a popular selection for crypto projects, startups, entertainment channels, and digital services.
🔸 How It Works:
Find relevant Telegram channels in your niche.
Contact the channel admins directly.
Negotiate pricing for:
Post mentions
Pinned messages
Banner placements
Giveaways or sponsored content
🔸 Where to Find Channels:
Use tools like TGStat, Telemetr, or Combot to find high-engagement channels.
Telegram search or Reddit/Telegram marketing forums also can help you discover partners.
🔸 Example Pricing:
$10–$50 per post for small channels (1K–10K subscribers)
$100–$1,000+ per post for giant niche channels (50K+)
Prices be determined by niche, region, and engagement rate
✅ 3. Advertising Through Telegram Bots or Mini Apps
You may also build or sponsor interactive bots or Mini Apps inside Telegram:
Create a branded bot with automated messages and features
Use Mini Apps to advertise services like bookings, shopping, or tools
Pay bot developers to incorporate your offer of their projects
This way is more technical but offers high customization and much better interaction.
✅ Tips for Telegram Advertising Success
🎯 Target the right audience: Choose relevant channels on your niche
🧠 Keep messages easy and clear: Telegram users prefer direct value
🔍 Track performance: Use UTM links or shorteners to monitor clicks and conversions
🧾 Comply with Telegram’s rules: Avoid spam, scams, or misleading offers
💬 Engage with the community: Be available for questions and support in solid time
Purchasing Telegram advertising is a smart way to reach engaged, privacy-conscious audiences — particularly in industries like tech, crypto, education, and e-books. Whether you're going through Telegram’s official Sponsored Messages platform or work directly with channels and bots, the true secret to success is obvious targeting, authentic messaging, and consistency.